A recent study showed that 77% of people prefer to receive marketing
messages through email. According to the
experts, email marketing provides you with the infinite liberty of
personalizing your campaigns as per your target audience.
Moreover, you can easily create emails if your campaign is
meant for a particular demographic. You can
target your niche market based on your product or service.
Global Reach
No other postal means come near an email in compare to its
global reach. An email can reach every nook and corner of the world given that
the recipient has an Internet access.
Economic
The expenditure incurred by an email is much lesser than
other means of marketing. The cost of designing, executing, testing, sending,
and receiving an email is much lesser than the same for paper-based direct
mails. The time and resources required for an email is marginal compared to
other marketing means.
Creativity
Email offers you the scope of creativity in terms of using
graphics, videos, music, quiz, game or whatever is suitable that will draw the
attention of your prospect. Emails also allow you to add a personal touch to
your letters, which will help you create a better bond with your client.
In the next section, we will be sharing with you thew 4 other reasons. To fix up an appointment with one of our top email marketing consultants, click here.
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